Vision

• To empower and facilitate individuals and collectives through efficient and innovative tools in order to foster craft-led global economy.
• Reviving and relaunching the dying art of knitting, sewing and other crafts to make Jyoti a more youth-oriented brand.

Mission

• Creating a platform for grassroots creativity.
• Connecting industrial tools with local craftsmen for a global standard of excellence.
• Developing creative, well-designed and empathy-driven products.
• Integrating innovative design solutions for social improvisation.

Our Story

Jyoti's foundation was housed in a small shop in old Delhi but has now grown into an international business. Located in the well-known Purani Dilli street, founder Late Mr Raj Kumar Jain operated a small shop that sold only knitting needles. Later Mr Raj Kumar Jain slowly expanded his product line, unaware that this small venture would reach every household in the next 20 years. Taking advantage of the global reach of the shop, B. D. Raj & Co. evolved into a brand. With the establishment of the brand, Jyoti became known among Indian knitters as a supplier of high-quality knitting needles.

The second generation set foot in the business Mr Niraj Jain, brought his own enthusiasm and ideas along with his father's experience and knowledge which helped expand the brand. Around this time, Niraj Agencies was founded and this helped Jyoti add more products geared towards people. Both companies dominated the market and grew immensely. eventually, they were combined into B D R Products (India) Pvt. Ltd. Adding high-quality products from Japan, Korea, Taiwan and China to the range led to rise in the business. This added a standard product range to the B D R product list.

Being appointed as a distributor for Tulip Co., Japan in India was a major Achievement. A new era of glory began when wholesale business became an export business.

The idea of making the brand visible came when the third generation entered the business. The retail business was booming and Jyoti touched the untapped market through it. Using their brand consciousness, Mr Tushar Jain and Mr Chintan Jain make sure Jyoti gets recognized for its journey so far. We have progressed tremendously over the past few years, with the support of everyone. We now stand on par with any existing brand in the Indian retail market. Three generations of business have led to the establishment of Jyoti Tailoring Accessories, Sewing Notions & Stationery Products as a reputable retail brand in India.

Our Commitments

To Ourselves

To learn and grow together, understand the market and deal with the challenges with our zeal and ardour. Be supportive of each other and welcome fresh minds with new ideas. To acknowledge the individual’s effort and strengthen cooperatively.

To our Clients

Offer leading product-based support to ensure the safe and efficient functioning of the client's business. To provide innovative solutions to meet the best craftsmanship while being approachable, reliable, quick, transparent and receptive. We strive to supply the best products on the global market by meeting sewing, tailoring and stationery product demands.

To our Stakeholders

Our success has been attributed to the commitment and dedication of our employees, whether they work for us directly or indirectly. As a company, we take pride in providing opportunities for all stakeholders to grow professionally and personally. The most effective method for achieving this is through explicit recognition, appreciation and participation in decision-making.